There is intense competition among YouTubers, influencers, and entrepreneurs worldwide. Everyone is striving to outdo each other. In terms of competition, Pakistani YouTubers are lagging behind their Indian counterparts. Indian YouTubers have a higher search volume and are at the top of the competition index, while Pakistani YouTubers are struggling to keep up.
To become eligible for monetization on YouTube, YouTubers need to have 1000 subscribers and 4000 hours of watch time. Many YouTubers are finding it difficult to meet the 4000-hour watch time requirement. However, the new short form content policy introduced by YouTube in 2023 has provided a ray of hope for these struggling YouTubers.
Short Form Content Policy 2023
The short form content policy has spurred positive competition among YouTubers, influencers, and entrepreneurs, resulting in a surge of trending videos. YouTube’s short form content policy has made the platform more appealing, attractive, and charming than other social media networks. Short form content has also made a lasting impression on users.
Responsive Creativity
In response to the pandemic, YouTube showed its versatility and responsiveness. According to cultural reports and YouTube trends in 2020, “responsive creativity” is a creation and consumption trend that addresses people’s mental and physical needs. During the pandemic, YouTube helped reduce anxiety and depression among young viewers.
Diversified Creation
Diversified creation is another important trend in YouTube content. It refers to mixed content formats that creators use to introduce new trends to their viewers. Short form content has proven to be a useful tool for the younger generation, and it is not less than a treasure for Generation Z.
Escapism and Chill Vibes
Another trend that has emerged is escapism and chill vibes. According to reports, 90% of Generation Z watches videos that help them feel like they are in a different place, and 82% use mollifying content to relax. Generation Z viewers are interested in responsive creativity, and they prefer creators who provide relaxing vibes.
Final Thoughts
In conclusion, YouTube’s short form content policy has brought revolutionary changes to the YouTuber community. The policy has sparked a new sense of enthusiasm among creators who were previously struggling to earn anything. The YouTubers who had zero subscribers are now reaching a thousand. It is important for YouTubers, both new and seasoned, to keep up with the latest trends in short form content and multi-format videos to attract and engage their audience. Diversified creation and community creativity can help creators come up with innovative content ideas that connect with viewers worldwide.
